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Research on Creative Collaboration and Collective Intelligence

The C.A.R.L.A. Concept™ addresses the desperate need for a simple model to facilitate creative collaboration and collective intelligence. While we know that open communication is valuable, human nature gets in the way. People are afraid to speak up. They are fearful of retaliation if they raise unpopular issues. They become territorial and stingy with information. Even when invited or encouraged, they hesitate to state their case if it's going to hurt someone's feelings or cause interpersonal conflict.

Given today's business, economic and global environment, it's crucial we learn how to leverage collective intelligence from knowledge and personal experiences to solve complex challenges. Regardless of all the communication methods at our disposal, we still struggle in these areas:

1. To get people to open up, share what they know and build communication bridges

2. To be able to sort and sift through overwhelming amounts of information. Too much information produced by technological innovation has made us less effective overall.

3. To apply relevant data to make better decisions and benefit from lessons learned

We sadly lack in all three of the above areas as the following research proves...

Korn Ferry International Study:

  • 70% say knowledge is not reused
  • 88% can't access lessons learned elsewhere in the organization

Harris Interactive poll of 23,000 U.S. residents employed full time:

  • Only 37% have a clear understanding what the organization is trying to achieve and why
  • Only 17% feel their organization fosters open communication that is respectful of differing opinions

June 2006 Accenture Survey (www.accenture.com). More than 1000 middle managers of large companies in the U.S. and United Kingdom were surveyed on the way they gather, use and analyze information. Respondents were drawn from five functional areas: customer service, finance and accounting, human resources, information technology and sales and marketing. Key findings:

  • Managers spend up to two hours a day searching for information with more than 50% of the information they obtain has no value to them.
  • Only half of all managers believe their companies do a good job governing information distribution
  • 59% of managers say that they miss information that might be valuable to their jobs every day because it exists somewhere else in the company and they just cannot find it.
  • 42% said they accidentally used the wrong information at least once a week
  • 53% said that less than half of the information they receive is valuable
  • 45% said gather information about what other parts of their company are doing is a big challenge
  • Yet, 31% said competitor information is hard to get
  • 57% said that a difficult aspect of managing information in their jobs is having to go to numerous sources to compile information
  • 40% said that other parts of the company are not willing to share information
  • 36% said there is so much information avaiable that it takes a long time to find the right piece of data
  • Most managers store their most valuable informaion on their computer or individual email accounts
  • Only 16% use a collaborative workspace, such as a company's intranet portal
  • 42% of IT Managers and 40% of HR Managers say their ability to find information for their job is hindered because there is too much information
  • IT Managers are least likely to feel that the information they receive has value and they spend the most time trying to find it. They say that 44% of the information they receive for their job is of value. They also spend 30% of their work week trying to track down relevant information for their jobs (more than any other department)
  • 51% of customer service managers (more than any other dept.) encounter challenges when trying to obtain information about other parts of the company
  • 40% of customer service managers say the most difficult aspect of managing information in their job is going to numerous sources of information
  • 11% of finance and accounting managers (less than any other function) believe their company has invested enough in the right technologies to help them get the information they need. They are also least likely to stat their company does a good job at governing how information gets distributed.
  • 31% of IT Managers and 30% of Finance Managers (more than any other dept.) say they miss valuable information more than five times a week
  • Sales and marketing managers are least likely to use new technology to communicate. Only 19% use instant messaging and 19% use PDAs

Faith Popcorn, Futurist, Author of Dictionary of the Future, says this...

“Knowledge blockage: failure of knowledge and information to flow effortlessly within an organization despite all the vast sums spent on intranets & other communication channels. It's one of the greatest organizational challenges in the next decade, as availability of data confronts fear, anxiety and territorial defense zones.”

THE SOLUTION:

Bring a C.A.R.L.A. Concept(TM) Program to your group to help them build interpersonal communication skills, creative collaborations and facilitate collective intelligence.

 

ADDITIONAL READING :

Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott (Digital Economy author) and Anthony D. Williams

The Wisdom of Crowds, by James Surowiecki